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Mar 29, 2022

Paul Shapiro is Chief Executive Officer of the Better Meat Co. a Sacramento company that uses fermentation to make fully animal-free meats. ANIMAL FREE MEAT. Paul is also the author of the national bestseller, Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, and the host of the Business For Good Podcast. A four-time TEDx speaker, he has twenty years of experience as a nonprofit executive and has published more than a hundred articles on food sustainability, from daily newspapers to academic journals. We talk about the brutal strain the slaughter industry put on both animals and the environment, what meat alternatives are, what enhanced meat is, rhino, b12, Singapore, chickens, beef, bacteria, animal proteins, tofu, how Ali is a vegan, where the industry was and where it’s heading, blockbuster, whales, ice barons and much more.